Enrich Your Content for More Sales

Think your CONTENT might be a problem, but not sure? Contact me for a free review and evaluation.

Your content is the informative or entertaining side of your website. It's what draws a visitor in and keep them on the site - to learn or enjoy more. Although you can still rely on text to deliver, current practice is to add audio and video to your site. This is the "rich media" internet users are beginning to expect.

Rich Internet Applications Promise More Conversions

One of the latest advances making rich content possible is the continued progress of Adobe Flex. This progamming language is the kind of tool that makes possible the payoff with interactive content. In the book, Adobe Flex 3, Training From the Source, the authors* point out:

"By making it easier for users to work with software, the number of successful transactions is increasing. This increase occurs across many industries and can be quantified by businesses with metrics, such as increased productivity using intranet applications or increased percentage of online shoppers who complete a purchase. More productive employees can drastically reduce labor costs while growing online sales increase revenue and decrease opportunities lost to competitors."

Rich Internet Applications (RIA) are far more than an entertaining way to present content. Studies like those referred to in the book are showing there's a huge payoff with RIA - greater sales and increased productivity.

Contact RA Murphy today to see how rich content can make a difference to your conversions and sales.

* Jeff Tapper; Michael Labriola; Matthew Boles; James Talbot